Vancouver-based social marketing agency that works directly with businesses and brands to increase their visibility through digital promotion and creative storytelling. We believe that great content is the catalyst for conversation, sharing and engagement. We also believe that great content that is optimized will build search equity for your brand over time.
- Blog Writting
- Content Strategy
- Video Production
- Infographics
Content Marketing Made Simple.
There is a big shift happening in the online marketing world.. one that started a few years ago but has ramped up lately. There is a content revolution going on, and you need to be a part of it. Content is, and alway will be ‘King’. However, the type of content is making business owners both excited and nervous. Google and other search engines are putting more and more emphasis on the type and quality of content that business deliver to their users. Your content marketing strategy is now more important than any time previous. Every day new technologies and techniques are being used to help businesses get their name out their faster and more efficiently. One of these techniques is localized content marketing. Simply put, local content marketing is focusing your website and your online marketing efforts towards the local demographics in Vancouver, rather than the entire world population.
What is Content Marketing?.
Content marketing is a digital marketing technique of creating and distributing relevant content to attract and engage with a clearly defined target audience – with the objective of driving profitable customer action. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is selling without selling, or better known as non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.